Westlife star and TV personality Nicky Byrne, is the latest celebrity parent to team up with the Mushroom Bureau to front their ‘Just Add Mushrooms’ campaign, aimed at encouraging consumers in the UK and Ireland to cook more with fresh mushrooms.
The popular singer and father of two boys and one girl will be the third celebrity to don the ‘Just Add Mushrooms’ chef’s hat in print and digital ads, following the campaign launch with Nadia Sawalha last October and more recent collaboration with property guru Sarah Beeny. The ads will be appearing across the UK and Ireland from today and are part of a three year promotional campaign.
Nicky is the first celebrity Dad to show off his culinary skills in the ‘Just Add Mushrooms’ campaign, representing an increasing number of men who are taking on the family cooking duties. As part of the promotion Nicky will share three simple and tasty mushroom meal ideas popular with his young family, which showcase the versatility of fresh mushrooms and some great flavour combinations for everyone to try out.
The three delicious dishes include mushroom mac ‘n’ cheese, a tasty twist on a classic, a mega mushroom and bacon burger and finally, marinated mushroom kebabs, something healthy and fun that the whole family can help prep before cooking on the BBQ.
As well as being low in fat and calories, mushrooms also have a whole host of health benefits, with roughly four mushrooms (80g) counting as one of your 5 a day fruit and vegetable portions. As a natural source of vitamin B₅, which helps reduce tiredness and fatigue, mushrooms are an easy way of adding flavour and nutrition to a wide range of meals.
Nicky said: “Being on tour with Westlife taught me the importance of a healthy balanced diet, which is something I’ve tried to pass on to my children. It can be hard to get them to eat vegetables sometimes, but mushrooms are very popular in our household, the kids just love them.”
“Quick and easy to prepare, I try to get the whole family involved when I cook with mushrooms, and now that the weather is getting warmer I’ll be trying out some of our favourite BBQ recipes. Healthy, great value for money and delicious, mushrooms are a key ingredient in our kitchen!”
For Nicky’s recipes and lots more tasty mushroom meal ideas, visit the recipes section. For more of Nicky’s top tips on BBQing, visit the Facebook page at www.facebook.com/MoreToMushrooms.