TV presenter and businesswoman, Sarah Beeny, is the latest celebrity to team up with the Mushroom Bureau to front their ‘Just Add Mushrooms’ campaign, aimed at encouraging consumers in the UK and Ireland to cook more with fresh mushrooms.
The popular TV personality, property developer, and mum of four will be the second celebrity to don the ‘Just Add Mushrooms’ chef’s hat in print and digital ads, following on from the campaign launch with Nadia Sawalha last October. The ads will be appearing across the UK and Ireland from today and are part of a three year promotion representing an investment of over £2.4m, with 50% of funding supplied by members of the Mushrooms Bureau and 50% coming from the EU.
As part of the campaign Sarah has selected three of her family’s favourite mushroom meal ideas, which showcase the versatility of fresh mushrooms and some great flavour combinations for everyone to try out.
The three delicious dishes include creamy mushroom and chicken spaghetti, which offers a tasty alternative to a classic spaghetti bolognaise, mouthwatering flat mushrooms stuffed with sausage meat and garlic butter and finally, a hearty chestnut mushroom, spinach & blue cheese lasagne, all ready to hit the table in 45 minutes or less.
As well as being low in fat and calories, mushrooms also have a whole host of health benefits, with roughly four mushrooms (80g) counting as one of your 5 a day fruit and vegetable portions. As a natural source of vitamin B₅, which helps reduce tiredness and fatigue, mushrooms are an easy way of adding flavour and nutrition to a wide range of meals.
Sarah said: “As a busy working mum of four with a passion for wholesome, home-cooked food, I’m a huge fan of mushrooms as they are a brilliant way of adding nutrition and flavour to my family’s favourite meals.
“Cooking for six can be quite a challenge at times, but mushrooms are easy to prepare and cook, great value for money and are one of my essential fridge items for a quick mid-week dinner, better still, they count towards your 5-a-day!”
For Sarah’s recipes and lots more tasty mushroom meal ideas, visit www.justaddmushrooms.com. For more of Sarah’s top tips on healthy cooking for the whole family, and to enter her mushroom inspired ‘spot the difference’ competition, visit the Facebook page at www.facebook.com/MoreToMushrooms.